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Ace your base! #1 prestige spf foundation in the US

CC+ CREAM

Best for All Skin Types
SPF 50+
Natural Finish

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CC+ CREAM ILLUMINATION

Best for Normal to Dry Skin
SPF 50+
Radiant Finish

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CC+ CREAM OIL-FREE MATTE

Best for Combo to Oily Skin
SPF 40
Matte Finish

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*Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Makeup Product Sales, January-December 2021.
*Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Makeup Product Sales, January-December 2021.

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BYE BYE UNDER EYE

Our #1 best-selling*, full coverage concealer that delivers up to 24 hours of full coverage that won’t crease or crack!

*#1 concealer formula for IT Cosmetics brand in the US.

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    50% off bye bye makeup melting balm
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      ADD SOMETHING NEW TO YOUR SKINCARE ROUTINE WITH
      BYE BYE SERUMS FOR EVERY CONCERN!
      Bye Bye Serums
      BYE BYE DULLNESS

      15% PURE VITAMIN C
      IT’s Perfect For: Boosting Skin’s Radiance In Just 10 Days!
      BYE BYE LINES

      1.5% HYALURONIC ACID
      IT’s Perfect For: Visibly Plumping and Smoothing Fine Lines

      BYE BYE PORES

      10% GLYCOLIC ACID
      IT’s Perfect For: Exfoliating and Refining Skin Texture
      BYE BYE DARK SPOTS

      4% NIACINAMIDE
      IT’s Perfect For: Visibly Reducing Dark Spots
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      ADD SOMETHING NEW TO YOUR SKINCARE ROUTINE WITH BYE BYE SERUMS FOR EVERY CONCERN!
        we made skincare easy for you! IT DermaScan

        Take a selfie, and let IT DermaScan do the rest of the work for you to create a tailor-made skincare routine!


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